2023 Audi Pickup Truck – Markus Duesmann, the CEO of Audi, confirmed that Audi was considering adding a pickup model to its lineup. A hint was given about a future concept car that would feature a pickup Bodystyle. Autocar reported that Audi CEO Richard Haas answered a question regarding a possible pickup. He stated that while he couldn’t guarantee that a pickup would be made, he was still looking into it. He said that Audi would soon introduce a pickup model, adding that it was possible. Bentley CEO Adrian Hallmark was also present and joked that he wouldn’t mind having a pickup in the Bentley collection.
2023 Audi Pickup Truck Redesign
This concept will be Audi’s first pickup. Although we don’t have any information about the dimensions of the model, we can speculate on the availability and pricing of platforms within VW Group. Audi could use the underpinnings of the upcoming second-generation VW Amarok to power an ICE-powered model. These underpinnings are also shared with Ford Ranger. Audi’s pickup would fall in the same category as the Toyota Hilux or Isuzu D-Max, which weighs one tonne.
The second scenario, which is most likely considering the timing of the announcement, would be an electric pickup that could compete against the Ford F-150 Lightning or the Tesla Cybertruck. Audi can choose from a variety of EV platforms including the MEB and the PPE architectures. Both have AWD capabilities and greater modularity in terms of size and power outputs. We recommend a fully electric pickup as Audi will soon release its last ICE-powered model in 2026. It will then go completely electric in the 1930s, and no new models will be made with a combustion engine.
Audi could take inspiration from the 2019 off-road-oriented AI Trail concept for its pickup. To make the vehicle production-ready, it would be necessary that many of its styling elements are reduced. Active buyers would love this model, which features a premium interior and the latest VW Group technology such as autonomous driving or an active suspension setup.
2023 Audi Pickup Truck Released
The last time a premium automaker worked in the pickup market, things didn’t go according to plan. The Mercedes-Benz X-Class went into production in July 2017. It shares its ladder-frame platform, the Nissan Navara and the Renault Alaskan. In May 2020, the pickup was scrapped due to its poor sales. We hope Audi’s proposal strikes another chord. It would be interesting to see the segment grow with more entries in the future.