2023 BMW M850i Gran Coupe – American artist Jeff Koons has teamed up with BMW once more, this time using a 2023 BMW M850i Gran Coupe to create the canvas. This colorful, rolling art piece has been named the 8 x Jeff Koons. It will be limited to 99 copies worldwide. Pre-orders for models that will be available in the U.S. are now possible.
2023 BMW M850i Gran Coupe Review
The 8 x Jeff Koons is more of a collector vehicle than a daily driver, and the price tag for it is approximately a quarter-million more than that of an un-optioned 2023 M850i Gran Coupe. We expect to start at $100,000. If owners decide to take the wheel, they will find a twin-turbo 4.4 liter V-8 with 523 horsepower and an eight-speed automatic transmission. BMW also offers the xDrive all-wheel-drive system.
The 8 x Jeff Koons paint job is 99 percent unique and labor-intensive. BMW claims that the process takes 11 stages and takes 285 hours to complete each car. This undertaking is among the largest custom factory production steps ever undertaken by BMW. Only two cars per week will be produced. Every purchase includes a unique VIN number as well as a certificate proving authenticity signed by Koons CEO Oliver Zipse.
The exterior’s vivid colors aren’t the only thing that is striking. Koons continues to customize the M850i. According to BMW, the blindingly bright red and blue seats evoke both BMW’s M performance division as well as comic-book heroes. The upholstery could easily be used to make a Spider-Man suit. The center console also has a retractable cover that bears the name of Jeff Koons. It also contains the artist’s signature.
2023 BMW M850i Gran Coupe Verdict
BMW and Koons collaborated previously on a 2010 M3 GT2 Art Car that was somehow more colorful than the new M850i. The E92 M3 raced at 24 Hours of Le Mans. Although the 8 x Jeff Koons won’t be participating in any sanctioned races it made its digital debut at Frieze Los Angeles, the art show’s digital debut was recorded, the car will be on display at Rockefeller Plaza, New York, from April 1 through 4. Christie’s will auction off one car on the final day. All proceeds go to charity.