2023 Lancia Aurelia – Lancia, an iconic Italian car manufacturer, will be allowed to expand by the new owners. Stellantis’ top management noticed Fiat’s sister business and is keen to grow the brand as a premium carmaker in the Old Continent, especially with the industry’s shift towards electric cars.
2023 Lancia Aurelia Changes
Automotive News Europe reported on 26 March 2022 that it learned that the Lancia model would become a “sibling”, codenamed DS D74 of the all-electric DS 7 Crossback. According to the report, Lancia L74 is the model’s internal name. According to the report, the Italian media referred to the electric SUV as the Lancia Aurelia. However, Lancia CEO Luca Napolitano said that while the name is still being finalized, he referred it to as “the Aurelia” for convenience. Lancia announced Aurelia as part of its future lineup during its April 2022 strategy announcement.
Napolitano, who spoke out after the strategy announcement, explained why Aurelia was revived. It was impossible to not draw inspiration from the past, he stated. According to the brand CEO, Lancia didn’t choose the Aurelia name simply because he liked it personally.
Lancia hopes its future buyers will be responsible citizens and active citizens interested in making positive change in their communities as well as taking responsibility for the environment. Napolitano believes the Lancia Aurelia’s electrical drive is insufficient. The company should provide sustainable and recyclable solutions. This could extend to the interior of an SUV, and perhaps even the manufacturing process. The CEO of Lancia stated that the company aims to recycle the most materials.
2023 Lancia Aurelia Released
Carlos Tavares, CEO of Stellantis, sees Lancia as a brand that is all about “Italian elegance”. He stated this during the Q4 2020 earnings conference. He said that Lancia had “tremendous potential in Italy” and this will increase investor confidence.